Posts tagged norco

A Week Away in a Mountain Biker’s Paradise – Moab Utah


This year (as with a few other years) following the Interbike trade show in Las Vegas Nevada a small group of Norco staffords took to the East instead of the North in search of higher ground. The destination was Moab Utah for a week of riding and unwinding after a busy event season over the summer. For 8 days this group of cyclists (me included) rode the best that Moab had to offer including the Whole Enchilada (twice), Captain Ahab, Hidden Valley, Portal, Poisen Spider, Pritchet Arch and more. An Amazing week of riding in a worldwide cycling destination.

This trip was more about riding that photos but I did still lug the ol’ camera with me on most of the rides. Here you can reap the rewards of my unfortunately heavy labours.











The BC Ride To Conquer Cancer – Another Year, Another Amazing Event!


Another year, another series of Ride To Conquer Cancer Events. Traveling with Norco bicycles I was lucky enough to be helping out at the recent BC Ride to Conquer Cancer that took some 2800 riders from Vancouver to Seattle. With favorable weather comes less bike issues so this was the smoothest BC ride yet. By no means were we bored or looking for things to do but the waves of bikes came at a slower pace this year as riders experienced less mechanical issues with their bikes. These are amazing events and if you are considering participating, you should the riders in the BC ride alone have raised more than $50 Million Dollars going to the BC Cancer Foundation.


Thank you To everyone that participated in the event. Next up is Montreal on August 10-11th. See you there!



Team Building Retreat on the Sunshine Coast


The Sunshine Coast is a magical place if you are a mountain biker. Home to many professional cyclists and some of the best trails in the world this is a pretty amazing place to ride a bike. Recently with the Norco team I made my way over to the area on a team retreat to get away on a photo, video and team-building trip. Here are a few photos from how it went down.











Another Sea Otter Classic in the Bag


Another Year at the Sea Otter Classic. This year though the trip south was extended slightly through dealer visits, a marketing conference and then finally to the Laguna Seca Raceway for the main Event. Over the course of 16 days I visited 11 bike shops, watched 11 Ryan Leech demos and managed to squeak in 2 short mountain bike rides. As usual here I will let a few of the pictures from the trip speak instead of an essay of blathering..


Mt Shasta always looks good!

There is something about driving across the Golden Gate Bridge.



Gettin’ some air

The mosh pit of Sea Otter

Getting in some practice laps.

Team Norco International following the Dual Slalom.

Jill Kintner took home a couple of victories over the weekend.

A Team Mechanic doesn’t bring normal things on a ride.

Bryn Atkinson turning some heads riding to his DH Start.

Finding Freedom: An Escape Into BC’s Backcountry


The following is an article I wrote for the 2012 Norco Brand Book. All photos are by Pat Mulrooney. For more photos from the trip this is from though, have a look at this blog article.


Riding a bike today holds the same joy that it did as I shed my training wheels two decades ago. In my three-foot-tall world, riding a bike was new found independence; it was something that I could be in control of. My bike was a glimpse into the world beyond fences, doors, parents and rules. My bike was my first taste of freedom.

Today life is different. Gone are the worry-free days of childhood, replaced with the rigors of responsibility and the daily struggles and routines of grown-up life. While challenges have shifted away from worrying about being picked last in gym class to paying bills and staying ahead at my job, the solution to today’s problems remains the same. My bicycle is my escape, my carefree source of exhilaration. I have moved beyond the sidewalks and playgrounds, past the city streets and local hills of my youth and into the backcountry. When I am away from the rustle-bustle of life and deep in the wilderness — that is where I feel truly free. I am free to explore, free to sort out the troubles of my mind and free to ride!

My local riding spots may be a daily reminder of what is important and what can be forgotten, but escaping into a distant backcountry adventure can be the perfect way to get a clear view of the road ahead. One place that provides such an experience is the Chilcotin mountain range of British Columbia; it serves up a childlike sense of exhilaration in adult-sized portions. Taking off for an extended weekend with friends is an excellent way to forget about our First World problems and get back to the basics, back to freedom. A couple of months ago this was the ideal backdrop for a well-needed recharge and escape from the everyday, so a couple of friends and I decided to get back in touch with what is important.

Accessing the Chilcotin area via floatplane, we embarked on a three day journey through this remote, beautiful and challenging terrain. The access alone was a step into the dark. Once the plane slipped over the horizon and the sun faded into the evening sky we were on our own. Life went back in time, leaving us with a starlit sky, our friendship and our bikes. Ripe with anticipation over the next days’ adventure, we called it an early night and tried to get some sleep.

The next morning I awoke to a frost-laden bivy, and the crisp mountain air was refreshing as I drew in a lungful. It was peaceful and serene as the sun crested over the surrounding mountains and we started the day off with a cup of hot java to warm our spirits and insides. As the line of sunlight made its way down the hills and into camp, the air warmed, the ground thawed and we packed up for our first day of adventure. We set out at a lazy pace to warm up.

The mountains were tall and the valleys deep, making our travel slow and methodical. Throughout a 10-hour day we traveled through snow and rivers, over high passes and across lush valleys, rarely witnessing any signs of civilization. It was just us: three friends and three bikes travelling through the wilderness, experiencing childlike freedom and awe at the world around us.

As the day wore on, the promise of camp was a carrot on a string: dangling just over the next rise, down the next hillside, out of reach and out of sight. After what seemed like forever we finally reached camp. With the sun sinking into the horizon, a fire replaced the warmth and light from above. The cold evening air settled in and we gathered closely around the fire as the stars made their appearance in the sky above.

A dinner of dehydrated chili and some warming whiskey seemed oddly elegant in this rustic, sparse setting. Our rations may well have been filet mignon as we huddled around the fire talking about the day’s adventure and savouring each and every bite of our meals. My legs ached and my mind buzzed with the thought of the next day’s journey. I slipped back into my bivy home for a second night and sleep rushed over me instantly.

The next morning the sun climbed over the hills, chasing the shadows away and the cool air bit hard. Our legs feeling the fatigue of the previous day’s long work, we started with a hike, a steep ascent over a shale slope towards our destination. As we pushed onwards we thought about the looming journey through an unknown region of wilderness.

We aimed to crest through Castle Pass, an area where the wind, rain, ice and snow had chipped away at the ancient peak, shaping it into a massive tower that overlooks the entire range like an ancient sentinel. On the final ascent to the pass, breathing was deep in the thin mountain air and our concentration was firmly focused on our goals. The weight of my pack added to the fatigue in my legs, making them feel heavy and awkward as every step was a challenge. This was the joy; the torture is what drove me. I was here to push myself, try new things and experience that same freedom I remembered from my childhood. Knowing that the vicious climb would be rewarded with a gluttonous, seemingly endless descent on the other side kept me going.

As we approached the summit of Castle Pass, we saw the horizon slowly emerge, giving a sense of scale not only to the location but also the accomplishment of conquering this climb. Exhaustion gave way to elation – this was the freedom I came for. We stopped to reflect on the magnitude of our achievements and serenity of the moment. It didn’t matter if this was my local trails or a multi-day journey — cycling is about freedom, adventure and achievement. Riding my bike is where I can focus on what is truly important and forget the rest. Without my bicycle I would not have the clarity in other aspects of my life I require on a daily basis. This is where I find my clarity.

Cresting this pass was the moment where my mind was able to free itself from the shackles of daily life. This was by no means the end of our ride but it represented the pinnacle of freedom. At this point, life was simple and focused on what matters: friends, nature, my bike and me. This is where I felt freedom and the same simple sense of bliss that my bike introduced me to so many years ago.

May your bike be your inspiration.


2012 BC Cyclocross Championships


The 2012 British Columbia Cyclocross Championships took place at Mahon Park in North Vancouver. The sloped course is tight, fast and has a wicked bog at the bottom. The racers were pushed to the limit and many broke. Those that could handle the varying weather and a challenging course took home the hardware for 2012. This particular race I focused on video rather than photos and spliced together a short recap of the Masters and Elite races for your viewing pleasure. Just imagine that you are on a 2:37 elevator ride and I know you will appreciate the music that accompanies the video…

Here are the full results





Moab Utah, Day 2 Slideshow


Day 2 of Moab Utah took on the Poison Spider Mesa followed by Long Canyon. A great day of mountain biking and a great day to be outside in the sun. Here is another slide show that runs through a few of the days events.

Escape to Moab Day 1


Following Interbike with a number of colleagues I head over to Moab Utah for a stint of riding in the iconic terrain. This is a very brief look into the first day of riding on the Sovereign Trail and Long Canyon. Here is a quick slideshow to get you inspired.



Viva Cross Vegas


Back at Interbike in Las Vegas. The show is one thing but every year the largest cyclocross race in North America takes place, Cross Vegas. A great race with the world’s best showing up to give their best for the industry watching with eager eyes. Norco rider Aaron Schooler came out for the race and finished in 33rd spot in a stacked field.










The Montreal Ride To Conquer Cancer – In Video


One last RTCC post for the year. I threw together a short video from the Montreal Ride To Conquer Cancer. Great event, great people and another amazing fundraiser!


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